As soon as you join! After signing up, you'll receive an email with immediate access to our Member Portal. This portal contains all our current trainings, resources, and the link to join our Slack Channel. You can dive right into the content and start connecting with the community from day one. Your journey to becoming a marketing mixologist begins the moment you sign up!
From Content Calendar to Complete Marketing MasteryâThis is Your Next Step. Welcome to The Marketing Bar!Â
You've just invested in the Ultimate Content Calendar, your first step toward marketing simplicity. Now, how about we take it up a notch? Imagine not just planning your content but executing your entire marketing strategy with the same level of ease and effectiveness.
Â
Your Weekly Marketing Mixologist is Here.
I'm Kristin Lawton, your guide behind the bar. Just like I've helped you streamline your content planning, I'm here to serve up your top marketing priorities each weekâshaken or stirred with step-by-step instructions. It's like upgrading from a single cocktail to an entire VIP bottle service, tailored to your business stage.
Ready to Elevate Your Marketing?
Don't miss this exclusive, limited-time offer to join The Marketing Bar for just $17! It's your next step in transforming not just your content but your entire marketing strategy.
đŸYes! Elevate My Marketing For $17!"I canât think of a better value for solopreneurs who want to revisit or newly build their marketing from the ground up and are looking to create system and workflows that work for them."
đđ»Â You've been DIYing your brand and marketing, grabbing free lead magnets and occasional courses, but you arenât sure what is working and what isnât.
đđ» You are overwhelmed by all the advice out there and wish you had a clear, tailored plan for your brand.
đđ» You are tired of feeling alone in building a business. Your friends and family donât âget it.â You crave a community and support system, but canât afford an expensive mastermind.
đđ» You want the guidance and accountability of a coach but canât afford the high 1-on-1 prices.
đđ» You are overwhelmed by all the advice out there and wish you had a clear, tailored plan for your brand.
đđ» You are tired of feeling alone in building a business. Your friends and family donât âget it.â You crave a community and support system, but canât afford an expensive mastermind.
đđ» You want the guidance and accountability of a coach but canât afford the high 1-on-1 prices.
Good news!
Â
You can grow your business without the struggle. With The Marketing Bar, you'll receive weekly, stage-specific priorities, exclusive lessons, and tools to keep your brand and marketing strategy fresh and effective. You'll have a community to share the journey with and the guidance of a personal marketing director, all without breaking the bank.
And the best part? You're not just nailing your marketing once and for all - you're keeping it up-to-date, week after week. So you can achieve your goals, keep your marketing on point, and have fun in the process!
The Marketing Bar is handcrafted for solopreneurs and small business owners ready to perfect their marketing concoction. No matter if you're setting up your brand bar, keeping everything running smoothly, or aiming to serve standout experiences, we've got the cocktail blueprint for you:
1. Base Spirits: Embarking on your brand and marketing journey or refining its foundation? Dive in here. Together, we'll distill a dynamic brand identity, shape a compelling marketing strategy, and instill the routines to ensure it all flows seamlessly.
2. Barkeep Essentials:Â Your brand and marketing require meticulous upkeep. Keep things polished, organized, and ready for effortless promotions and outreach every day.
3. Top Shelf Tactics:Â Â Aim to amplify your brand's allure? Dive into select strategies that spotlight your brand, captivate new audiences, and nurture them into dedicated patrons.
At every stage of your business adventure, The Marketing Bar is your trusted bartender. With weekly tasks tailored to your stage, a lively community, and a vault of resources, your marketing mix is always top-notch. Here's to your success â because it's always cocktail o'clock somewhere!
Your Weekly Marketing Mixology Guide
Click on the image for an example of the type of tasks you can see in your inbox each week!
You just need the right ingredients in place!
Â
And to know how to use them... like a master mixologist.
Â
Just like a master mixologist knows when to stick to the classics and when to experiment, you'll learn to blend the perfect mix of resources, knowledge, and tools to craft a unique marketing strategy tailored to your brand and your dream audience.
Â
You won't just answer these questions in The Marketing Bar specifically for your brand...
Â
- Which marketing platforms should you be mixing it up on (and which ones can you confidently ignore)?
- What types of content will not only stay true to your brand but also engage your audience and convert them into loyal customers?
- How can you create a seamless customer journey that transforms unknown visitors into paying clients?
Â
You'll use those answers to craft the ingredients of your marketing plan. As you continue your journey in The Marketing Bar, you'll learn when to introduce a new strategy, how to assess its potential, and the best practices to ensure success.
It's like creating the perfect cocktail, uniquely suited to your ideal audience's tastes, every single time. With The Marketing Bar, you'll become a master mixologist of your brand's marketing strategy.
"Your systematic fun way of doing marketing was a breeze to understand and so much fun to do with actionable work that was fun, totally understandable, and a little challenging but in the best ways of growth that I have ever done!"
Your journey inside The Marketing Bar begins with establishing your brand and marketing foundations. But that's just the start!
With ongoing coaching, best practices, and accountability, you'll not only become consistent with your marketing routines but also learn how to introduce new strategies into the mix. This will help you continue growing your business and reaching your goals. Plus, with the weekly Marketing Mixology Guide, you'll have a clear roadmap for every step of your journey.
Personalized Roadmap Call
Kick off your journey with a one-on-one call with me, your coach! Every business has unique goals, and this call is designed to set you on the right path to achieving them.
The Mixer
With over 20 lessons in our signature course, The Mixer, youâll learn how to craft your brand and mix a marketing strategy unique to your business. Youâll get real-time edits and feedback on your work from the course in our Slack group and a ChatGPT companion guide to help you sail through the work!
Weekly Marketing Mixology Guide
Each week, you'll receive a tailored guide with specific tasks for your stage of business. These guides will help you stay focused and make consistent progress towards your goals. Plus, they'll be accompanied by additional trainings and guest speakers to provide you with a comprehensive understanding of every aspect of marketing.
Coaching
Benefit from individual coaching to advance your brand, gain accountability, and access the latest insights and resources you need to stay ahead of your competitors. You can join our bi-monthly coaching calls or reach out anytime in the Community.
Community and Collaboration
Our Community is a safe space to share struggles, celebrate wins, and connect with peers who understand your journey. Network, promote your services, and collaborate with other members to find success.
Hi! I'm Kristin Lawton
I coach business owners through crafting their unique brand recipe and creating a marketing strategy that brings in new audiences that have them ordering another round.Â
With nearly 20 years of experience directing marketing and branding strategies, I've done it all â from creating social media strategies and growing online audiences, to launching and redesigning websites, and leading major branding and rebranding efforts.
My specialty is distilling otherwise time-consuming and overwhelming marketing processes into a simple-to-implement tailored brand recipe solely focused on attracting your ideal customer.
And Iâm excited to help you do the same!
When Iâm not coaching you inside The Marketing Bar, youâll likely find me with a cocktail in my hand at a new restaurant in my hometown of Washington, DC, or at our cabin in the mountains relaxing on the weekend with my husband and our pup, Forest.
My favorite cocktail is the bright and bitter Negroni. One sip and Iâm immediately transported back to Italy, my favorite travel destination.
“Any moment in Kristin’s space has been eye-opening and very helpful.”
If you're in search of...
đ° Expert guidance to monetize your skills and create a thriving brand.
đŁ A bespoke marketing strategy that sets your brand apart from the rest.
đ„ Clear messaging that resonates with your ideal customers, not just followers.
âïž Practical and immediate changes to boost your marketing efforts across all channels
âš A community that not only supports but believes in your vision.
â°Marketing routines that are efficient, effortless, and yield results, fitting seamlessly into your schedule.
đŸThe thrill of witnessing your hard work translate into substantial results.
Then look no further! The Marketing Bar is designed to provide all this and more. Join the community today and start your transformation!
You're on the cusp of mastering your marketing with the perfect blend of coaching, community, and cocktails. So, let's get this party started!
Choose the plan that suits you best:
Â
FREQUENTLY ASKED QUESTIONS
You’ve got questions. I’ve got answers.
How does the monthly membership work? Is there a year-long commitment?
What is the annual membership and how does it work?
Once I join, how soon will I get access to the training and other benefits?
What if I don't have much time to devote to The Marketing Bar?
What if I canât attend the coaching calls?
What type of businesses will succeed in The Marketing Bar?
Is The Marketing Bar right for me if I don't have a business yet or if I'm still working a full-time job?
Can I promote my business in The Marketing Bar?
Can I cancel my membership at any time?
I have more questions. Who can I contact?
READY TO JOIN AND GROW YOUR BUSINESS?
When you join today, you'll lock in the special trial price of only $17 for your fist month. Then it's just $47/month!
(for the lifetime of your membership)Â
(for the lifetime of your membership)Â
