CALLING ALL ENTREPRENEURS WHO WANT TO AN EASIER WAY TO SHOW UP ONLINE...

CALLING ALL BUSY ENTREPRENEURS WHO WANT AN EASIER WAY TO SHOW UP ONLINE...

Cheers to effortless
content planning.

 

What if you could create and organize new content, in a flash, with zero stress and free up hours or your time?

Think about it. You could escape the endless last-minute scrambling that we like to call the "what to post next," hamster wheel, and focus on results-getting action - like getting those posts in front of folks who want your offer and rave about it.

Screenshots of Ultimate Content Calendar

Don't have time to create and organize new content from scratch? The Ultimate Content Calendar gives you nearly 300 post ideas and organizes your content with just a few simple clicks. And you can get started in minutes!

Just $27 ($323 Value)

Yes! Free Up My Time!

300 SOCIAL MEDIA CONTENT IDEAS. ZERO WRITER'S BLOCK.

Spending countless hours planning and crafting the perfect social media post? The truth is, your time is better spent doing what you do best in your business.

The Ultimate Content Calendar offers immediate access to nearly 300 content ideas, all automated to work seamlessly into your busy day.

Calendar GIF showing how it works.

What's inside?

90 TOPIC PROMPTS
From celebrating wins to showing your authority, The Ultimate Content Calendar gives you a variety of exciting topics to keep your audience engaged without spinning your wheels.

180+ SOCIAL MEDIA HOLIDAYS
Celebrating social media holidays (count me in for #nationalmargaritaday!) is one of the easiest ways to keep your content fun, fresh, and attract new followers who may not have found you otherwise.

EDITORIAL CALENDAR
Keep your big-picture goals in sight! And, create laser-focused content with a color-coded "content type" field to organize by purpose. Plus, sort by feed post, story, reel, IGTV, email, blog post, or video.

BONUS VIDEO TUTORIALS
Let's be honest, some of us get a little nervous around spreadsheets... and that's okay! As you move through the Ultimate Content Calendar, you'll find video tutorials to help you do everything you need to do. 

HOW IT WORKS

Seriously, everything you need to make social media content easy is included in the Ultimate Content Calendar. It's a smart spreadsheet built on Airtable that you have 24/7 instant (and free!) access to with a simple URL or mobile app. Here's a sneak peek of one of the video how-to-guides you'll find inside:

YES! I NEEDED THIS YESTERDAY!

The Ultimate Content Calendar is proven to save you 4+ hours of work every week...

Here's the thing — we’ve tested this strategy and action plan on our clients with great results and now we're bringing it to you.

Unlike other experts, we don’t think you have to spend your time and money on photo shoots, a full-time social media manager, or pay influencers to see results.

Let us let you in on some secrets:

💡Authenticity is more important than perfect photos and captions.

💡A tailored content plan removes the GUESSWORK about what to post.

💡Well-curated hashtag lists will bring in a steady stream of new AUDIENCES.

In other words, you can build an engaged community of raving fans in the amount of time it takes to make a cocktail... Can we cheers to that?

LET ME IN ALREADY!
Just $27 ($323 Value)

BRING ME BEHIND THE BAR WITH YOU!

Kristin Lawton headshot

Hi! Are you ready to grow your brand and get a handle on your marketing once and for all without a ton of work? Then bring me, Kristin Lawton, behind the bar with you.

As chief brand mixologist for the District Brand Bar, I use my decades of experience in directing marketing and brand strategies to help small business owners see results for their bottom line. How? By distilling down an otherwise time-consuming process into simple-to-implement brand and marketing tools and custom strategies.

My work with businesses and solopreneurs gets results. My action plans get you organized to effectively share compelling content and engage with our customers online, driving traffic to meet your revenue goals.

But when I’m not boosting engagement on social, you’ll likely find me with a cocktail in my hand or embracing my adventurous spirit in and around Washington, DC with a new restaurant, new travel destination or new hike.

“She’s a marketing and organization wizard all in one!”

Psst... So is the Ultimate Content Calendar!

Cheers to the Ultimate Content Calendar!

It’s an all-in-one content planner for busy entrepreneurs that want to promote their brand without feeling overwhelmed so you can stay in your zone of genius!

Perfect for brand owners, solopreneurs, coaches and service providers, content creators and anyone who’s the face of their brand.

YOU'RE ABOUT TO BECOME YOUR OWN MARKETING WIZARD —
WITHOUT SPENDING YEARS DOING IT!

Imagine sitting down to create your reels, write your emails and design your graphics with the topic (that will draw in your audience) already planned and your call-to-action (that will engage your audience) already decided!

That’s right, with the Ultimate Content Calendar, you’ll never have to worry about what you are going to post or brainstorming new ideas - and best - your content will always be focused on your ideal audience, in your zone of genius and intentional!

What’s even better? You’ll save enough time in your day that you’ll get to your happy hour cocktails even sooner!

🪄              🪄                🪄

When you take a large, daunting task like content planning and make it refined, streamlined and systematized, it’s a game-changer!

 

Here's the good stuff:

Drag and Drop Calendar

Drag and Drop Calendar
See the 1000 ft view of your content with the drag and drop calendar! It’s the place for all the content you are ready to schedule and the best news is it's all automated after a simple set-up! Just click the “add to calendar” button on any of your topics in the other tabs, and it automatically gets added to your calendar. Use the drag and drop feature to move it to another day or week.

Color-Coded Content Types

Color-Coded Content Types
Plan for all of your content at once and easily keep track of it all with a color-coded system: social media feed, Reels, IGTV, blog post, newsletter, YouTube video, IG or Facebook story.

Your Ideas Black Book

Your Ideas Black Book
Your go-to place when inspiration strikes! Whenever you find or brainstorm a topic idea, save it directly to your ideas tab. Download the Airtable App so you can jot ideas on the go.

Connect with Your Editorial Content

Connect with Your Editorial Content
Create purposeful email blogs or video content. With prompts to have you brainstorm the goal, how you want your audience to feel or what story you can tell, you’ll be sure to build the know, like, trust with your audience. This is also a great space for planning any big launches or campaigns!

Endless Topic Prompts

Endless Topic Prompts
Stumped on what to share across your social media, email, blog, or other marketing content? Use these 90 prompts! They are divided among the six content intentions so your content can have a balance of promoting your brand and providing educational and inspirational content to your audience. And best of all, they work for any industry!

Stay Social With These Holidays

Stay Social with These Holidays
Social media holidays are a great way to spice up your content and get new followers! With many social media holidays every day, it can be a lot to weed through to find what might work best to promote your brand. That’s why I combed through them all to find the top 225 days and months that align best with most businesses. They are color-coded by month and automated with your main calendar.

Keep Aligned with Content Pillars

Keep Aligned with Content Pillars
Stay in your zone of genius and ensure all your content connects back to your brand with your content pillars. Add the 3-5 big topic areas that your audience most wants to hear from you about and you’ll ensure that you’ll never stray off-topic.

But wait, there’s more!

Obviously, I wasn’t going to let you leave without your bonuses...

Hashtag Organizer  bonus!
You are allowed up to 30 hashtags on Instagram so we want to make sure you use them all. Research the best hashtags for each of your content pillars and add them here. Then when you post in that pillar you can grab the right hashtag set.

Video Tutorials  bonus!
This calendar is a no-stress tool! But just in case, you get access to a host of video tutorials that walk you through every step on how to use the Calendar and customize it for your brand.

Access It on the Go  bonus!Using a platform like Airtable means that you always have your calendar and planner at your fingertips. Just add the link to your bookmarks or download the Airtable app onto your mobile device and you’ll be able to capture all your ideas on the fly.

Yes! I Need This Calendar in My Life!

For $27 you can't go wrong!

It’s time to take back control of your day
and plan intentionally for the future!

  • Do you dread planning your content?

  • Do you stare at your computer trying to think of a good idea to post about today?

  • Are you envious of others on the gram that say they batch all their social media content for the week or month in one sitting? 

  • Do you need to find time in your day to focus on other parts of your business?

  • Are you looking for ways to be more efficient in your day-to-day work?

I want you to focus on your what brings you joy (and money!) in your business. If you answered yes to any of those questions, you need the Ultimate Content Calendar!

This isn’t just a tool for your social media… This is a tool for your business.

✔  Day-to-Day Task Management
Know what marketing tasks you need to work on, when.

✔  Launch Planning
Find the holes in your campaign with the month-by-month view.

✔  Your Content Vault 
Every piece of content you put out in one place.

But here’s what it’s not:

✖  A Magic Bullet 
I can give you the tools to be a marketing wizard, but there is no magic involved.

✖  Copy-Cat Captions
Swipe ideas from others, yes but straight copying isn’t authentic and it will show. 

✖ Post and Ghost Solution
You still have to carve out time to engage with your community.
 

YOU GET EVERYTHING YOU NEED TO PLAN YOUR BRAND's CONTENT IN ONE TOOL! 

TOTAL VALUE = ($323)

Today’s Price = $27 yes, really! 

Includes a 14-day no-hassle refund policy!

Yes! I'm Ready to Get Everything in One Tool!

Why should you trust me anyways?

Hi! Kristin here again. I know that it can be hard to trust someone on the internet
with your money, so here’s a little more about me:

I walk the talk.
I use this calendar every day for my content (👀 you can stalk my Instagram here) and for my clients. In fact, I created this because I couldn’t find a better system out there that had all the features I needed… all the ones I included here! This is the first thing I open every morning and I add to it throughout the day as inspiration strikes.


I am a (self-proclaimed) certified productivity junkie.
I was using Evernote way back when others were still carrying their 5lb day planner in their bag. I was diagnosed with ADHD in college and I was struggling to keep up. I had to get my shit together fast. And that meant getting organized - creating processes and workflows that helped me stay focus and never forget anything. All of my success in life would not have been possible without learning how to be smart and efficient with my time.


Marketing is in my DNA.
I’ve been in the brand and marketing space for 20 years. I’ve managed a 6+ person marketing department creating and publishing content for 10+ organizational teams. That’s a LOT of content coming across my desk on a daily basis that I had to ensure it was purposeful, relevant, engaging to our audience, and aligned with our brand. I know how to build know, like, trust with your ideal clients!


​I value my time and yours.
My life’s motto is to find joy in everything that you do. I work to live, not the other way around. My husband and I spend our evenings wrangling our new puppy and trying a new cocktail and weekends building a cabin in the mountains. I don’t have time, nor do I want to spend my nights and weekends working. I don’t want that for you either. I want you to work smart and effectively so that you have time for that cocktail!

 

Ok, How Does It Really Work?

 The Ultimate Content Calendar is a template built on the platform Airtable. Simply sign up for the free version, copy the base and it's yours for life. No monthly fee like Clickup or Asana.

Best of all, you don't need to be tech savvy for this smart spreadsheet. After a simple 10 minute set-up using my how-to guide to customize it for your brand, this smart spreadsheet does the work for you. There are no formulas, equations or weird symbols to enter.

How much are your TIME and MENTAL SPACE worth to you?

 We all have that one weak spot in our business that takes more time or mental energy than it should.

That is why I love that with the right tool, we can work a little smarter, quicker and with more ease - without giving up the quality or thoughtfulness behind it.

Your time is valuable - whether you want to free it up for work for another margarita (though I’d choose the 🍹)

Your mental capacity is critical - stop juggling so many balls in the area or keeping your ideas in your head. Capture them in one place and you’ll sleep better at night.

What’s your opportunity cost of not taking action and using the Ultimate Content Calendar for your business?

OK! You Twisted My Arm.

You’ve got questions and I’ve got the answers…

YOU GET EVERYTHING YOU NEED TO PLAN YOUR BRAND's CONTENT IN ONE TOOL!

TOTAL VALUE = ($323)

Today’s Price = $27 yes, really! 

Yes! I'm Ready to Get Everything in One Tool!

Are You Ready To Plan Your Content With Ease?

It’s time. If you are still reading, you know you need a better tool to manage your marketing. This is it.
 

300 topic prompts. Intentional content. Zero writer’s block.
 

Will today be the day your marketing becomes effortless?

Yes and Yes!
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